As cars slide, Toyota leans inDec. 3
In a market that's tilted 70-30 toward light trucks, why does Toyota bother to invest in cars? Because in that smaller market, Toyota is a giant. And it has even more elbow room now that the Detroit 3 have decided to vacate several car segments.
Prius AWD-e, Corolla Hybrid underscore Toyota's pledge to carsNov. 28
Toyota pins Corolla hopes on multicultural buyersNov. 26
The Toyota Corolla, a perennial top seller among light vehicles in the U.S., faces a tougher market as car sales plummet. Toyota believes there are still pockets of opportunity for sales with multicultural groups.
Can quieter Corolla make some noise?Nov. 19
Toyota pumps mojo into redesigned CorollaNov. 15
The revamped 2020 Toyota Corolla sedan will hit the streets on a new platform and with a more powerful engine option and edgier design that gives off a more athletic look. The Corolla, consistently among the top-selling light vehicles in the U.S., faces persistent headwinds in a market shifting to light trucks.