Marketing

VW parts ways with U.S. ad agency Deutsch amid global review

Interpublic's Deutsch has lost the Volkswagen creative account in the U.S. as the automaker nears the end of its global agency review, people familiar with the matter told Advertising Age.


MBUX tech helps Mercedes turn A class into 'gateway' vehicle

The Mercedes-Benz A-class compact sedan, expected to arrive in U.S. showrooms early next year, is the brand's new "gateway" vehicle -- designed to draw the next generation of customers.

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How Kia's new Telluride rumbled onto the runway

The surprise sneak peek at New York Fashion Week was another example of Kia showing up in unexpected places, such as the luxury sports sedan segment and the top tier of the industry's quality rankings.

UPDATED: 9/12/18 11:16 am ET - new story
VW CEO warns of higher than expected EV costs

Volkswagen warned that ambitious plans to offer an electric version of each model will cost more than it estimated, forcing the carmaker to deepen an efficiency push to meet the spending demands.

How do you replace a Russian icon?

Russia's Lada split on whether the 40-year-old Lada Niva should continue to be the farmers' friend, or a funky urban SUV with occasional mud-plugging skills


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