Hyundai launches Iron Man edition of Kona
Hyundai is extending its Marvel collaboration with a special Iron Man edition of the Kona subcompact crossover. The version is scheduled to be unveiled Thursday at Comic-Con in San Diego.
GM claims mural is an 'architectural work' in copyright infringement case
GM, fighting a lawsuit claiming it unlawfully used an outdoor mural in its advertising, contends that since the mural is painted on an "architectural work," the automaker cannot be held liable for copyright infringement.
U.S. online travel giant invests $500 million in China's Didi
Chinese ride-hailing app Didi has received a $500 million investment from U.S. travel firm Booking Holdings, in a boost for its aggressive plan to enter new markets outside of China.
Nissan worked backwards to create the first ad for Kicks
When creating the first American ad for the Kicks crossover, Nissan and ad agency TBWA ChiatDay New York did not start with a script -- they went straight to the soundtrack.
Italian union plots to strike FCA for splurging on Ronaldo contract
A small union has called a strike at Fiat Chrysler's Melfi plant in Italy to protest against the huge sums of money spent by Italy's Juventus soccer club to sign up star player Cristiano Ronaldo.
Jeep looks for major league payoff as soccer star Ronaldo moves to Italy
Italy's Juventus Football Club is paying more than $130 million to nab star player Cristiano Ronaldo from Spanish soccer giant Real Madrid Football Club. The Italian team won't be the only one trying to cash in on the Portuguese footballer's fame.
Honda retires its robotic stunt performer Asimo
Honda is retiring Asimo, its humanoid robot research program, the Nikkei Asian Review reports. Asimo's 18-year career included many dazzling public demonstrations of its dexterity and balance.
Ford will miss 2019 Geneva show
Ford said last week that the decision to miss Geneva was made because the show's timing didn't fit its launch schedule and therefore wouldn't represent good value.
FCA teams up with musicians on ad campaign
Fiat Chrysler Automobiles teams with musicians on advertising campaign for the company's new deal with Apple Music.
Hyundai's Veloster ready for its close-up
The diminutive Hyundai Veloster gets more than a cameo in superhero flick Ant-Man and the Wasp, which hits U.S. theaters Friday.
Decision on new Detroit auto show date coming next month
The yearly show has been rumored for months to be moving either to October or June. The new date will take effect for the 2020 show. The 2019 show will remain in January.
FCA musical ad blitz features OneRepublic, Alice Cooper, others
Fiat Chrysler Automobiles, known for frequently making music the centerpiece of its ads, is cranking up the volume even louder this summer.
Audi may unveil Tesla rival in U.S. after CEO arrest
Audi has delayed the launch of its purpose-built e-tron EV and switched the event to the United States from Brussels after the arrest of CEO Rupert Stadler put a shadow over VW Group's premium brand in Europe.
Automotive advertisers steer around new social media scrutiny
Automotive advertisers are sidestepping the potential pothole of Facebook's shift in third-party data policies.
Toyota, pressed to innovate, cuts marketing outlays to fuel r&d
Toyota has begun slashing costs, starting with sales and marketing, and shifting resources into research that will help it keep up with new competitors, Reuters reported, citing people familiar with the matter.
Retailer Prime launches subscription service
The subscription service is part of the growth strategy of parent company Prime Automotive Group, which joins a budding trend of retailers and automakers experimenting with such plans.
BMW launches first U.S. ad from new agency
Goodby, Silverstein & Partners channels Albert Einstein in its first work for BMW since winning the account in March. The ad, "Relativity," promotes the brand's "Summer On" sales event.