Marketing

Mercedes tries gaming events, pop-up stories

Mercedes-Benz is tapping gaming events and pop-up shops to find new customers as it prepares for business to move increasingly online and to new types of vehicles.

Chevy adding dealers, not dabblers, for work trucks

General Motors plans to expand its dealer network for medium-duty commercial vehicles this year from 240 to about 400 with the introduction of Silverado 4500HD and 5500HD trucks.

UPDATED: 1/17/18 12:02 pm ET - corrected
Mercedes expects 25% of sales will go online by 2025

Mercedes-Benz estimates that 25 percent of its new- and used-vehicle sales will be completed online by 2025, sales chief Britta Seeger says.

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MORE MARKETING NEWS SALES DEALERS
Easing online journeys pays off for stores

A digital marketing tool used by two VW dealerships allows repeat visitors to their websites pick up where they left off during their last visit, and it's boosting lead generation.

EDITORIAL
Lincoln is the automaker to watch

Lincoln Motor Co.'s consecutive yearly U.S. sales streak was snapped at three in 2017, but the luxury brand deserves some credit.

UPDATED: 1/2/18 9:52 am ET - corrected
Can Ford's new marketing chief keep winning?

For Kumar Galhotra, handing out resumes at Ford's product campus 30 years ago paid off with a career that now has him taking on high-stakes responsibilities as the automaker's chief marketing officer.

AutoNation supports cancer research

AutoNation Inc. and the Orlando Sports Foundation presented a $3.3 million check to the Breast Cancer Research Foundation at the AutoNation Cure Bowl on Dec. 16.

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