Marketing

Detroit auto show moves to June to boost appeal

The Detroit auto show is undergoing a drastic reorganization in 2020, when it will move from the dead of winter to early June to better appeal to car shoppers — and the growing list of automakers that have dropped out in recent years — with outdoor displays and on-road vehicle demonstrations.


Italian union plots to strike FCA for splurging on Ronaldo contract

A small union has called a strike at Fiat Chrysler's Melfi plant in Italy to protest against the huge sums of money spent by Italy's Juventus soccer club to sign up star player Cristiano Ronaldo.

Sign up for our monthly sales report

We'll email you monthly U.S. sales data as soon as it's available, along with our commentary.

MORE MARKETING NEWS SALES DEALERS
Detroit auto show moves to June to boost appeal

The Detroit auto show is undergoing a drastic reorganization in 2020, when it will move from the dead of winter to early June to better appeal to car shoppers — and the growing list of automakers that have dropped out in recent years — with outdoor displays and on-road vehicle demonstrations.

Hyundai launches Iron Man edition of Kona

Hyundai is extending its Marvel collaboration with a special Iron Man edition of the Kona subcompact crossover. The version is scheduled to be unveiled Thursday at Comic-Con in San Diego.

Ford will miss 2019 Geneva show

Ford said last week that the decision to miss Geneva was made because the show's timing didn't fit its launch schedule and therefore wouldn't represent good value.

Retailer Prime launches subscription service

The subscription service is part of the growth strategy of parent company Prime Automotive Group, which joins a budding trend of retailers and automakers experimenting with such plans.

BMW launches first U.S. ad from new agency

Goodby, Silverstein & Partners channels Albert Einstein in its first work for BMW since winning the account in March. The ad, "Relativity," promotes the brand's "Summer On" sales event.


Email Newsletters
  • General newsletters
  • (Weekdays)
  • (Mondays)
  • (As needed)
  • Video newscasts
  • (Weekdays)
  • (Weekdays)
  • (Saturdays)
  • Special interest newsletters
  • (Thursdays)
  • (Tuesdays)
  • (Monthly)
  • (Monthly)
  • (Wednesdays)
  • (Bimonthly)
  • Special reports
  • (As needed)
  • (As needed)
  • Communication preferences
  • You can unsubscribe at any time through links in these emails. For more information, see our Privacy Policy.