Mini says its program of embedding dealership service techs with race crews is promoting teamwork and building morale.
A look at the new Subaru Crosstrek Hybrid, and how it compares with the 2019 Mini Cooper S E Countryman All4.
Porsche, Mini leaders in sales satisfaction; EPA eases airbag-disposal rules; Ford store apologizes for ad; Lime car-sharing; Aston's 'thing of beauty'; Kia teases redesigned Soul
BMW mulls sharing showrooms with Mini; Subaru posts losses amid recall crisis; GM: Name our ebikes; Musk takes a shot at Ford; Chinese retailers, investors set sights on U.S.
The change would end Mini's insistence on a separate high-profile identity.
Oct. U.S. sales winners, losers; GM halts renovation projects to save money; Report: Ford plant on short list to make Defender-based vehicle; Mini's 'Tweet to Test Drive' promotion.
Mazda, which has struggled to maintain customer loyalty, has made owner engagement and community-building a central piece of its outreach strategy.
On the biennial Mini Takes the States road trip, owners were treated to face time with the brand's manufacturing team and a new connected-car app.
Rolls-Royce said BMW executive Martin Fritsches will head its operations in North America. He succeeds Pedro Mota, who is returning to Porsche to head its North American marketing.
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