Ford's China slump intensified, with vehicle sales tumbling 38 percent in June and the automaker recording its worst ever first-half results as buyers shunned aging models that are awaiting updates and flocked to rivals.
Dealers were shown the Lincoln Corsair, along with the next-generation Ford Escape, Explorer, Mach 1 battery-electric crossover, a small off-road SUV and a Lincoln Continental with suicide doors late last month at a meeting in Orlando, according to those in the room.
In mid-2011, a rival CEO snidely suggested someone should "sprinkle holy water" on Lincoln. But instead of planning for a funeral, the brand's executives were quietly crafting a plan that would eventually lead Ford's luxury marque back to relevance.
U.S. sales of the Ford F-series were a bright spot in April, up 3.5 percent for the nameplate's 12th consecutive month of year-over-year gains. Ford's overall U.S. sales fell 4.5 percent behind lower fleet, car and utility demand
Ford appointed marketing executive Andrew Frick to replace Dianne Craig as director of sales in the United States while naming Craig to fill a void created by the sudden departure of two top executives at the FordDirect joint venture with dealers.