Lexus' new crossover concept defines a fresh segment for the luxury automaker: a light truck focused more on style and driving dynamics than utility. The LF-1 Limitless is described as a flagship crossover and the spiritual brother of the new-generation LS flagship sedan.
Mercedes-Benz has spent two consecutive years atop the U.S. luxury market, but BMW and Lexus are looking for growth from new products on the way. 2018 could be a year of gains for luxury vehicles, even with overall sales on the decline.
Lots of rules these days from brands that have very little market share. Lexus started out with rules that are no longer required, such as advertising guidelines, that Cadillac and Lincoln still hold dealers to.
Lexus is readying a crossover concept that it's calling a new "flagship," perhaps mimicking a move with its car lineup where it created the new LC flagship coupe priced above $100,000. The concept will debut at the 2018 Detroit auto show next month.