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Buick's Avenir subbrand is poised to grow across the marque's lineup of cars and crossovers. Duncan Aldred, vice president of Global Buick and GMC, said expanding Avenir is a way for Buick to better compete.
U.S. sales may be slipping but automakers are unleashing a wide spectrum of new concepts and redesigned models to stimulate the market in 2018.
A roundup of brands, from Acura to Ford, that will unveil new product at the Detroit auto show.
The 2018 Buick LaCrosse Avenir will start at $45,795 when it arrives at dealership showrooms by early February.
GM's U.S. sales last year fell 1.3 percent to 3 million vehicles, including a 3.3 percent decline to 308,539 units in December.
The Regal marks a unique strategy of moving an existing vehicle into alternative segments.
The automaker, behind weaker car demand and lower fleet shipments, reported sales last month declined 2.9 percent compared with November 2016.
China's BYD plans Canada truck plant; NAFTA talks resume; VW on defense after execs' offices raided; Tesla responds to bias claims; Buick-GMC marketing plan: Stick with what works.
Phil Brook started leading the brands' marketing in April amid a product blitz, including Buick's Avenir subbrand, and a restructuring of its agency business.
Like the 2018 Enclave Avenir, the Buick LaCrosse Avenir features unique styling and additional standard features and premium materials.
Solid sales of crossovers and pickups couldn't offset a significant decline in car sales for General Motors in October.
General Motors is counting on Buick's new Avenir subbrand to bolster its retail performance as Denali has for GMC.
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