Aston Martin is targeting a valuation of as much as $6.8 billion in a potential IPO, Bloomberg reported. Investors' interest could be bolstered by the automaker's planned expansion into the lucrative SUV segment.
As if plotting to challenge Ferrari in the midengine supercar arena wasn't difficult enough, Aston Martin also is brainstorming how best to break the stranglehold Rolls-Royce and Bentley have on the ultraluxury sedan market.
Aston Martin is pushing into U.S. real estate for the first time in an effort to establish a broader luxury brand. The automaker is building a 66-story apartment tower in downtown Miami that will feature 391 condominiums with prices ranging from $600,000 to $50 million.