NADA Make Meetings

Mercedes subscription pilot starts in June

Mercedes will test a vehicle subscription service in two U.S. cities.

Ford to double ad money available to its dealers

Ford Motor Co. used its NADA Show make meeting to check off two items on many dealers' wish lists: details about future vehicles and more money to help sell what's in showrooms now.

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Mazda dealers get factory ad push

Mazda will roll out a major advertising campaign to reposition the brand, having heard from dealers who think its marketing has been lackluster in recent months and that the marque is losing its connection with consumers.

Audi focus: CPO tweak, new product

Audi's streak of month-over-month sales gains in the U.S. hit 100 as of February, and dealers came away from its NADA Show make meeting confident the brand can continue it while improving dealer profits.

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