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Best Practices

Key survey question proves priceless

Manitoba's Birchwood Auto Group believes that extremely pithy customer surveys generate more insight into clients' experiences than longer, traditional ones.

Best Practices Digital Edition Best Practices Supplement
Our Best Practices and Next Practices supplements explore success stories of auto dealers around the country who have implemented best practices within their dealerships.

Va. dealer uses Facebook to target potential buyers

Shelor Motor Mile reduced ad spending by using Facebook to send targeted ads to potential customers that analytics show are serious about buying vehicles.

MORE BEST PRACTICES NEWS VIDEO DEALER AWARDS
UPDATED: 5/7/18 2:16 pm ET - corrected
Free services boost customer-pay work

Mercedes-Benz of Draper's VIP Card gives customers free services such as flat-tire repair or even renewal of state vehicle registrations to bring them back more often.

Retailer's dog park breeds goodwill

When Beardmore Subaru expanded its service department, it had some space left over. So it turned a piece of its property into a full-fledged dog park.

Texting repair info boosts sales, satisfaction

Audi of Wallingford in Connecticut uses a Web-based application that allows its service advisers to text repair updates, videos and files to customers, increasing sales and customer satisfaction.


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