Reach the Largest, Most Engaged and Most Influential Automotive Audience

Advertiser Benefits

  • With 100% paid circulation, readers are loyal and engaged, reading Automotive News week after week. (ABC, 2010)
  • Signet Research studies conducted eight times a year help evaluate your ad's effectiveness, at no additional cost.
  • Automotive News offers integrated sponsorship opportunities – in print every week, on the website every day, and with live events throughout the year.
  • Advertising dollars go further, because Automotive News is passed among colleagues, for a total audience of more than 148,400. (Macro, 2010)

Automotive News OEM/Suppliers Subscribers

7,035 Vehicle Manufacturers
8,615 Suppliers and Other Manufacturers
(including design & engineering)
4,308 Financial / Investment / Legal / Insurance
3,569 Marketing / Media / Information Services
3,220 Consulting Services
795 IT / E-commerce
2,662 Others

Publisher's own data for the August 22, 2011 issue.

Display Advertising Rates & Specifications

Rates effective Oct.1, 2011 (Rate Card No. 79)

Four Color Rates

Four-color process rates for the most frequently used ad space units in regular issues are as follows:

  1x 3x 6x 9x 12x 18x 26x 36x 52x
Full Page $11,995 $11,635 $11,276 $10,916 $10,555 $10,315 $10,076 $9,836 $9,596
Two-Page Spread 23,035 22,343 21,654 20,962 20,270 19,809 19,350 18,889 18,428
Junior Page – 4 col. x 10" 9,905 9,608 9,311 9,014 8,716 8,518 8,320 8,122 7,924
Junior Page – 8 col. x 10" 18,855 18,289 17,724 17,158 16,592 16,215 15,838 15,461 15,084
Half Page – 5 col. x 7” 9,005 8,735 8,465 8,195 7,924 7,744 7,564 7,384 7,204
Black & White Rates
Full Page $9,290
Two-Page Spread 18,580
Junior Page – 4 col. x 10” 7,200
Junior Spread – 8 col. x 10” 14,400
Half Page – 5 col. x 7” 6,300
3 col. x 10” 5,400
1 col. x 14” 2,520
2 col. x 5” 1,800
1 col. x 1” 180

Ask your regional sales manager about combination frequency discounts with Automotive News Europe and Automobilwoche.

Color Rates
  Per Page Per Spread
AAAA Standard Colors
(ads less than 35”) 		$995
745 		$1,480
1,110
Matched Color
(ads less than 35”) 		2,305
1,730 		3,405
2,555
Four-Color Process
(ads less than 35”) 		4,645
3,485 		7,500
5,625
Five Color
(Four-color Process
plus matched color)
(ads less than 35”) 		4,805
3,605 		8,075
6,055
Specification

Publication Trim Size: 10 7/16” x 14 1/2”

Printing: Heat-set web offset

Binding: Saddle stitched

Paper Stock: Gloss coated, 36lb., basis weight

Line Screen: 120-line screen recommended

Edit Page Size: Full page is 70 column inches: 5 columns wide, 14” deep

Column Width: 1 13/16” or 11 picas
Space is available in any number of columns or inches, with limitations on depth as noted, except that any ad exceeding 13” in depth will run and be billed at 14” full column depth.
Space is sold in multiples of 1/4” per column with minimum space of one column inch.

Bleed ads: No extra charge for bleeds.

Agency Commission: 15% of gross billing allowed to recognized agencies for space, color and position provided account is paid within 30 days of invoice date.

Traverse City Show Dailies
August 7-9

The Automotive News Show Dailies are distributed at the annual CAR Management Briefing Seminars in Traverse City. Advertising rates for inclusion in three show dailies (four-color) are as follows:

Full page $8,000
Half Page 4,000

Close date: July 14

Full page: 9.75” x 13.5”
Half page: 9.75” x 6.75”

All ads also appear in the Show Daily Digital Editions at no additional charge.

The terms and conditions in this document shall be deemed incorporated in every insertion order or space contract tendered to Automotive News unless modified by written agreement signed by an officer of Crain Communications (Publisher), and shall supersede any inconsistent statements in such order or contract. For complete advertising information, go to www.autonews.com/mediakit