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ReprintsEasyCare to introduce prepaid maintenance plan for service lane sales
 | Dorfman: EasyCare's new prepaid maintenance is more convenient to sell in the service drive than the product it replaces because it uses electronic documents; the old product was “basically manual." |
EasyCare will launch a new prepaid maintenance plan in the next 90 days, CEO Larry Dorfman says.
The new product is part of a larger trend to offer aftermarket products to service customers in the service drive, including extended-service contracts and prepaid maintenance.
EasyCare's new prepaid maintenance is more convenient to sell in the service drive than the product it replaces because it uses electronic documents; the old product was "basically manual," Dorfman said. Like traditional prepaid maintenance, the new product also is designed to be sold in the F&I department to customers buying new or used cars, he said.
EasyCare is the trade name for Automobile Protection Corp., based in Norcross, Ga. The company also offers aftermarket products such as extended-service contracts and GAP policies, as well as dealership training.
The company launched a private-label prepaid maintenance program for Mazda North American Operations last year called Mazda Total Advantage.
You can reach Jim Henry at autonews@crain.com.
